OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
Twisted Tales is a craft beer company looking to carve a space for themselves in restaurant and retail markets with their high quality ingredients paired with unique flavors that people can engage with and bond over together.
Twisted Tales is a craft beer company looking to carve a space for themselves in restaurant and retail markets with their high quality ingredients paired with unique flavors that people can engage with and bond over together.
Twisted Tales is a craft beer company looking to carve a space for themselves in restaurant and retail markets with their high quality ingredients paired with unique flavors that people can engage with and bond over together.
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
SCOPE
Brand Re-design, Visual Identity, Brand Assets, Collateral, Character Design
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
SCOPE
Brand Re-design, Visual Identity, Brand Assets, Collateral, Character Design
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
BRIEF
Unlike other craft beer brands, Twisted Tales cares about the person behind the beverage and dreams of creating both an interactive and engaging experience for consumers. Beer is for good times, it's for sharing, for friends and community. The aim was to capture these elements throughout the client's brand.
BRIEF
Unlike other craft beer brands, Twisted Tales cares about the person behind the beverage and dreams of creating both an interactive and engaging experience for consumers. Beer is for good times, it's for sharing, for friends and community. The aim was to capture these elements throughout the client's brand.
BRIEF
Unlike other craft beer brands, Twisted Tales cares about the person behind the beverage and dreams of creating both an interactive and engaging experience for consumers. Beer is for good times, it's for sharing, for friends and community. The aim was to capture these elements throughout the client's brand.
BRIEF
Unlike other craft beer brands, Twisted Tales cares about the person behind the beverage and dreams of creating both an interactive and engaging experience for consumers. Beer is for good times, it's for sharing, for friends and community. The aim was to capture these elements throughout the client's brand.
BRIEF
Unlike other craft beer brands, Twisted Tales cares about the person behind the beverage and dreams of creating both an interactive and engaging experience for consumers. Beer is for good times, it's for sharing, for friends and community. The aim was to capture these elements throughout the client's brand.
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Logo Variations
Logo Variations
Logo Variations
Logo Variations
More then great tasting beer, we want our customers to find connection and joy from the stories behind our beverages.
Experience the legendary tales of our Dragon’s and let them inspire you to embrace your own journey. Because, everyone is the hero of their own story and everyone has what it takes to be a legend.
More then great tasting beer, we want our customers to find connection and joy from the stories behind our beverages.
Experience the legendary tales of our Dragon’s and let them inspire you to embrace your own journey.
Because, everyone is the hero of their own story and everyone has what it takes to be a legend.
More then great tasting beer, we want our customers to find connection and joy from the stories
behind our beverages.
Experience the legendary tales of our Dragon’s and let them inspire you to embrace your own journey. Because, everyone is the hero of their own story and everyone has what it takes to be a legend.
Brand Assets
Brand Assets
Brand Assets
Brand Assets
PACKAGING BREAKDOWN
PACKAGING BREAKDOWN
Each can will display the brand name and logo stacked vertically and will be framed by dragon wing artwork that wraps around the can.
Each can will display the brand name and logo stacked vertically and will be framed by dragon wing artwork that wraps around the can.
Wing artwork and color will change depending on the flavor of the beverage. The packaging color for the wings will appear metallic purple, gold, or silver.
Wing artwork and color will change depending on the flavor of the beverage. The packaging color for the wings will appear metallic purple, gold, or silver.
The back of the beverage will have the opening lines of a Twisted Tale story for one of the dragons in the brand. The story on each can will correlate with the color and flavor of the beverage.
The back of the beverage will have the opening lines of a Twisted Tale story for one of the dragons in the brand. The story on each can will correlate with the color and flavor of the beverage.
The QR code at the bottom of the can directs consumers to the website to continue the story where they can join our dragons in virtual games, participate in contests, and interact with the Twisted community.
The QR code at the bottom of the can directs consumers to the website to continue the story where they can join our dragons in virtual games, participate in contests, and interact with the Twisted community.
More then great tasting beer, we want our customers to find connection and joy from the stories behind our beverages.
Experience the legendary tales of our Dragon’s and let them inspire you to embrace your own journey. Because, everyone is the hero of their own story and everyone has what it takes to be a legend.
PACKAGING BREAKDOWN
Each can will display the brand name and logo stacked vertically and will be framed by dragon wing artwork that wraps around the can.
Wing artwork and color will change depending on the flavor of the beverage. The packaging color for the wings will appear metallic purple, gold, or silver.
The back of the beverage will have the opening lines of a Twisted Tale story for one of the dragons in the brand. The story on each can will correlate with the color and flavor of the beverage.
The QR code at the bottom of the can directs consumers to the website to continue the story where they can join our dragons in virtual games, participate in contests, and interact with the Twisted community.
Individual Packaging
Individual Packaging
Individual Packaging
Individual Packaging
Container Packaging
Container Packaging
Container Packaging
Container Packaging
Point of Purchase Display
Point of Purchase Display
Point of Purchase Display
Point of Purchase Display
Van Wrap Mockup
Van Wrap Mockup
Van Wrap Mockup
Van Wrap Mockup
Billboard Advertising
Billboard Advertising
Billboard Advertising
Billboard Advertising
Landing Page
Landing Page
Landing Page
Landing Page
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Apparel Design Front
Apparel Design Front
Apparel Design Front
Apparel Design Front
Apparel Design Back
Apparel Design Back
Apparel Design Back
Apparel Design Back
