OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
Ideation Nation is a fictional manufacturing engineering company develops and brings 2D concepts to life by investing in product designs from everyday people and teaming up with dedicated developers to bring innovative products to market.
Ideation Nation is a fictional manufacturing engineering company develops and brings 2D concepts to life by investing in product designs from everyday people and teaming up with dedicated developers to bring innovative products to market.
Ideation Nation is a fictional manufacturing engineering company develops and brings 2D concepts to life by investing in product designs from everyday people and teaming up with dedicated developers to bring innovative products to market.
SCOPE
SCOPE
SCOPE
Brand Redesign
Visual Identity
Brand Assets
Website Design
Brand Re-design
Visual Identity
Brand Assets
Website Design
Brand Re-design, Visual Identity, Brand Assets, Website Design
Brand Re-design, Visual Identity, Brand Assets, Collateral, Website Design
BRIEF
BRIEF
BRIEF
Ideation Nation was an early passion project that began at the beginning of my design career and was revisited as I developed and completed formal design school. The 'spark' of a new idea was quite literal in the original concept. I wanted to keep that notion, but simplify and improve upon the concept for a stronger visual identity.
Ideation Nation was an early passion project that began at the beginning of my design career and was revisited as I developed and completed formal design school. The 'spark' of a new idea was quite literal in the original concept. I wanted to keep that notion, but simplify and improve upon the concept for a stronger visual identity.
Ideation Nation was an early passion project that began at the beginning of my design career and was revisited as I developed and completed formal design school. The 'spark' of a new idea was quite literal in the original concept. I wanted to keep that notion, but simplify and improve upon the concept for a stronger visual identity.
The Logo Before
The Logo Before
The Logo Before
The Logo Before
Brand Assets
Logo and Visual Identity
Logo and Visual Identity
Logo and Visual Identity
Logo and Visual Identity
Brand Assets
Brand Assets
Brand Assets
LOGO BREAKDOWN
LOGO BREAKDOWN
LOGO BREAKDOWN
LOGO BREAKDOWN
The rebrand aligns with core brand values that inspired the original mark but has a modern and updated look.
The rebrand aligns with core brand values that inspired the original mark but has a modern and updated look.
The new logo retains the electrical cord– a key feature of the original design, that nods to channeling the energy needed to power light which is further symbolic of 'bright' ideas.
The new logo retains the electrical cord– a key feature of the original design, that nods to channeling the energy needed to power light which is further symbolic of 'bright' ideas.
The mark is versatile and is able to be stacked vertically or horizontally. Additionally, the icon can stand alone for social profile photos and may be used in patterns for marketing campaigns.
The mark is versatile and is able to be stacked vertically or horizontally. Additionally, the icon can stand alone for social profile photos and may be used in patterns for marketing campaigns.
The rebrand aligns with core brand values that inspired the original mark but has a modern and updated look.
The new logo retains the electrical cord– a key feature of the original design, that nods to channeling the energy needed to power light which is further symbolic of 'bright' ideas.
The mark is versatile and is able to be stacked vertically or horizontally. Additionally, the icon can stand alone for social profile photos and may be used in patterns for marketing campaigns.
Website Design
Website Design
Website Design
Website Design
Thank You Card and Digital Media
Thank You Card and Digital Media
Thank You Card and Digital Media
Thank You Card and Digital Media
Hard Hat
Hard Hat
Hard Hat
Hard Hat
ID Badge
ID Badge
ID Badge
ID Badge
