OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
Located in Frisco Texas, Dr. Taylor is a Clinical Neuropsychologist dedicated to helping patients and their families receive help and resources to better cope and manage their day-to-day lives.
Located in Frisco Texas, Dr. Taylor is a Clinical Neuropsychologist dedicated to helping patients and their families receive help and resources to better cope and manage their day-to-day lives.
Located in Frisco Texas, Dr. Taylor is a Clinical Neuropsychologist dedicated to helping patients and their families receive help and resources to better cope and manage their day-to-day lives.
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
SCOPE
Brand Re-design, Visual Identity, Brand Assets, Collateral, Character Design
SCOPE
Brand Re-design, Visual Identity, Brand Assets, Collateral, Character Design
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
SCOPE
Brand Re-design
Visual Identity
Brand Assets
Collateral
Character Design
BRIEF
Dr. Taylor was in need of a rebrand that was professional but also fun and easy-going since visiting the doctor can sometimes be a stressful and uncertain experience, especially among children. It was imperative that the brand possess an air of playfulness while maintaining its image as a reputable office.
BRIEF
Dr. Taylor was in need of a rebrand that was professional but also fun and easy-going since visiting the doctor can sometimes be a stressful and uncertain experience, especially among children. It was imperative that the brand possess an air of playfulness while maintaining its image as a reputable office.
BRIEF
Dr. Taylor was in need of a rebrand that was professional but also fun and easy-going since visiting the doctor can sometimes be a stressful and uncertain experience, especially among children. It was imperative that the brand possess an air of playfulness while maintaining its image as a reputable office.
BRIEF
Dr. Taylor was in need of a rebrand that was professional but also fun and easy-going since visiting the doctor can sometimes be a stressful and uncertain experience, especially among children. It was imperative that the brand possess an air of playfulness while maintaining its image as a reputable office.
BRIEF
Dr. Taylor was in need of a rebrand that was professional but also fun and easy-going since visiting the doctor can sometimes be a stressful and uncertain experience, especially among children. It was imperative that the brand possess an air of playfulness while maintaining its image as a reputable office.
The Brand Before
The Brand Before
The Brand Before
The Brand Before
New Logo and Visual Identity
New Logo and Visual Identity
New Logo and Visual Identity
New Logo and Visual Identity
Secondary Marks
Secondary Marks
Secondary Marks
Secondary Marks
Brand Assets
Brand Assets
Brand Assets
Brand Assets
ICON BREAKDOWN
Business Card
ICON BREAKDOWN
The curves integrated into the letter R, and between the L and T convey movement and are symbolic of the neural pathways throughout the brain.
The lowercase typography feels down to earth, approachable, relaxed, and relatable.
Mark creates visual interest and is easily identifiable and credible to Dr. Taylor
The presented mark easily scales and remains legible. Additionally, the mark can stack like shown or sit horizontal depending on usage and setting.
The presented mark easily scales and remains legible. Additionally, the mark can stack like shown or sit horizontal depending on usage and setting.
Mark creates visual interest and is easily identifiable and credible to Dr. Taylor
The lowercase typography feels down to earth, approachable, relaxed, and relatable.
The curves integrated into the letter R, and between the L and T convey movement and are symbolic of the neural pathways throughout the brain.